2025 Study
AI real estate video: results & performance
Comparative analysis between classic listings and Kappn-generated video at generic, segmented and 1-to-1 levels.
Each cohort shares similar property types, locations and price brackets. Personalised video acts as a measurable accelerator across every KPI.
Methodology
We compared photo+text listings with KappnFlow™ videos. Cohorts were balanced on property type, area and price range.
- Observation window: 4 to 12 weeks depending on use case
- Three personalisation tiers reviewed: generic, segment, ultra-personalised
- Distributed across portals, CRM workflows and private campaigns
KPIs tracked
Use cases & outcomes
Downtown brokerage in a highly competitive market.
Generic video · public listings
Mise en place
60s video, professional narration, universal POIs (mobility, retail, services), male voice.
Objectif
Boost visibility and capture more qualified leads.
Résultats
- Views +60%
- Favorites +66%
- Dwell time +42% (54s vs 38s)
- Qualified leads +15 pts (52% vs 37%)
- Unqualified visits -13 pts (21% vs 34%)
- Days on market -22% (21 vs 27 days)
A dynamic format grabs attention and speeds up sales velocity.
Suburban brokerage with mostly family buyers and longer cycles.
Segmented “family” video · public listings
Mise en place
60-90s video, family persona, POIs prioritising schools, daycare, parks, sports facilities.
Objectif
Reassure families about the environment and shorten the cycle.
Résultats
- Views +61%
- Favorites +64%
- Dwell time +43% (63s vs 44s)
- Qualified leads +16 pts (49% vs 33%)
- Unqualified visits -15 pts (26% vs 41%)
- Days on market -23% (30 vs 39 days)
Market-aligned narration immediately raises attractiveness and lead quality.
Premium network activating pre-qualified buyers.
Ultra-personalised video · private outreach
Mise en place
60s video scripted for ONE client, shared via email / WhatsApp / CRM.
Objectif
Accelerate strategic files and trigger faster answers.
Résultats
- Open rate +32 pts (84% vs 52%)
- Client reply +36 pts (63% vs 27%)
- Response time -80% (7h vs 36h)
- Relevant visits +24 pts (82% vs 58%)
- Decision rate (offer / counter) +8 pts (17% vs 9%)
- Premium service perception +48 pts (89% vs 41%)
A storyline tailored for one buyer nearly doubles replies and accelerates offers.
ROI & timeline impact
Short term (4-8 weeks)
Immediate visibility + engagement, more qualified leads, fewer wasted visits, faster cycles.
Mid term (3-6 months)
Pipeline quality stabilises, conversions rise, no-show drops, more exclusive mandates secured.
Long term (12+ months)
Sustained competitive edge: faster inventory rotation, stronger seller perception, durable ROI.
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